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Vivid Sencha

#28b753
Notes

Vivid Sencha (#28B753) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (138°, 64%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28b753
RGB
rgb(40, 183, 83)
HSL
hsl(138, 64%, 44%)
HWB
hwb(138 16% 28%)
OKLCH
oklch(68.5% 0.183 148.3)
P3
color(display-p3 0.3517 0.7073 0.3709)
HSV
hsv(138, 78%, 72%)
LAB
lab(65.70% -57.93 40.15)
LCH
lch(65.70% 70.49 145.28)
CMYK
cmyk(78%, 0%, 55%, 28%)

Etymology

Vivid
adjective

From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.

Sencha
noun

The Japanese steamed-leaf green tea — the most-consumed Japanese tea, distinct from matcha (powdered) and gyokuro (shaded-grown). The color refers to fresh-brewed sencha in a porcelain cup: a saturated, slightly cool deep blue-green with the optical clarity of steamed-leaf green-tea liquor.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28b753
Original
#b9a64a
Protanopia
#a99b5b
Deuteranopia
#00b3a0
Tritanopia
#919191
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.63:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.99:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##28B753
Display P3
Display P3
color(display-p3 0.3517 0.7073 0.3709)
P3 has visible headroomOKLCH chroma 0.183

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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