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Showy Artemisia

#28b051
Notes

Showy Artemisia (#28B051) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (138°, 63%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28b051
RGB
rgb(40, 176, 81)
HSL
hsl(138, 63%, 42%)
HWB
hwb(138 16% 31%)
OKLCH
oklch(66.6% 0.176 148.4)
HSV
hsv(138, 77%, 69%)
LAB
lab(63.42% -55.81 38.36)
LCH
lch(63.42% 67.73 145.50)
CMYK
cmyk(77%, 0%, 54%, 31%)

Etymology

Showy
adjective

Old English scēawian, to look at — adjectival suffix -y. As a color modifier, showy implies a saturated-and-attention-grabbing quality, the bright color of Las-Vegas-and-Broadway neon-and-marquee theatrical-display lighting. Sits at the bright-and-flamboyant end of the grid, parallel to flamboyant and splashy in usage.

Artemisia
noun

The genus Artemisia — sage-and-wormwood-and-mugwort relatives whose silver-green leaves define Mediterranean dry-garden landscaping. The color refers to a fresh Artemisia ludoviciana cultivated in a Provençal garden: a soft, slightly cool gray-green with the matte velvet finish of pubescent silver leaf.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28b051
Original
#b2a048
Protanopia
#a29558
Deuteranopia
#00ac9a
Tritanopia
#8c8c8c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.83:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.42:1

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