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Buttoned Tideway

#28a7d3
Notes

Buttoned Tideway (#28A7D3) is a true cyan with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (195°, 68%, 49%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28a7d3
RGB
rgb(40, 167, 211)
HSL
hsl(195, 68%, 49%)
HWB
hwb(195 16% 17%)
OKLCH
oklch(68.2% 0.122 227.1)
HSV
hsv(195, 81%, 83%)
LAB
lab(63.99% -18.36 -31.82)
LCH
lch(63.99% 36.73 240.02)
CMYK
cmyk(81%, 21%, 0%, 17%)

Etymology

Buttoned
adjective

Old French bouton, button — past-participle of button. As a color modifier, buttoned implies a clear-and-fastened-and-formal quality, the crisp color of Edwardian-period formal-attire fully-fastened-and-formally-dressed gentleman's-attire. Sits at the crisp-and-finished end of the grid, parallel to trim and pressed in usage.

Tideway
noun

A tidal river channel — particularly the tidal Thames between London Bridge and Teddington Lock, the historical Tideway of London's Thames-side commerce. Tideway color refers to mid-tide Thames at Greenwich on a clear day: a soft, slightly cool deep blue-green with the optical complexity of tidal-mixed brackish water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28a7d3
Original
#8fa4d5
Protanopia
#7994d2
Deuteranopia
#00b4b6
Tritanopia
#8f8f8f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.78:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.56:1

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