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Rugged Meadow

#28a73b
Notes

Rugged Meadow (#28A73B) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (129°, 61%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28a73b
RGB
rgb(40, 167, 59)
HSL
hsl(129, 61%, 41%)
HWB
hwb(129 16% 35%)
OKLCH
oklch(63.9% 0.183 145.1)
HSV
hsv(129, 76%, 65%)
LAB
lab(60.25% -55.60 44.99)
LCH
lch(60.25% 71.52 141.02)
CMYK
cmyk(76%, 0%, 65%, 35%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Meadow
noun

A mid-height grassland — wildflower-mixed pasture too rich for tilled crops but too tame for prairie. The color refers to the average reflectance of an English meadow in June: a soft, slightly yellow-shifted green with the matte finish of grass blades and clover, scattered with the punctuation of buttercups and clover blossoms. Lighter than forest, warmer than fern, with the pastoral weight of a word from John Constable.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28a73b
Original
#aa972e
Protanopia
#9c8d45
Deuteranopia
#00a390
Tritanopia
#848484
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.14:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.68:1

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