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Neat Jade

#28723c
Notes

Neat Jade (#28723C) is a deep green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (136°, 48%, 30%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28723c
RGB
rgb(40, 114, 60)
HSL
hsl(136, 48%, 30%)
HWB
hwb(136 16% 55%)
OKLCH
oklch(49.2% 0.112 149.3)
HSV
hsv(136, 65%, 45%)
LAB
lab(42.48% -35.64 23.30)
LCH
lch(42.48% 42.58 146.82)
CMYK
cmyk(65%, 0%, 47%, 55%)

Etymology

Neat
adjective

Old French net, clean / pure — sharing root with Latin nitidus. As a color modifier, neat implies a clear-and-orderly quality where the hue carries the well-arranged visual register without clutter or excess. Sits at the crisp-and-orderly end of the grid, parallel to trim and tidy in usage.

Jade
noun

Two minerals share the name: nephrite (a calcium-magnesium silicate, dominant in Chinese jade) and jadeite (a sodium-aluminum silicate, dominant in Burmese imperial jade). Both have been carved in China since at least the Neolithic. The color refers to high-quality apple-green jadeite: a saturated, slightly muted yellow-green with the waxy translucency of polished stone. Cooler than apple, warmer than mint, with the millennial cultural weight of yu, the stone of heaven.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28723c
Original
#736838
Protanopia
#696240
Deuteranopia
#117065
Tritanopia
#5e5e5e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.89:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.56:1

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