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Forceful Atacama

#2767d4
Notes

Forceful Atacama (#2767D4) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (218°, 69%, 49%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#2767d4
RGB
rgb(39, 103, 212)
HSL
hsl(218, 69%, 49%)
HWB
hwb(218 15% 17%)
OKLCH
oklch(53.7% 0.180 260.4)
HSV
hsv(218, 82%, 83%)
LAB
lab(45.47% 19.83 -61.74)
LCH
lch(45.47% 64.85 287.81)
CMYK
cmyk(82%, 51%, 0%, 17%)

Etymology

Forceful
adjective

Old French force, strength — adjectival suffix -ful. As a color modifier, forceful implies a saturated-and-vigorous quality where the hue exerts visual force on its substrate. Sits at the bold-and-saturated end of the grid, parallel to mighty and commanding in tone.

Atacama
noun

The Chilean Atacama Desert — and the saturated deep blue of Atacaman lakes (Laguna Verde, Laguna Miscanti) at high altitude in the Andean Altiplano. Atacama refers to Laguna Miscanti at midday: a saturated, slightly cool deep blue with the optical depth of high-altitude desert lake water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#2767d4
Original
#1b74d8
Protanopia
#0064d2
Deuteranopia
#008294
Tritanopia
#616161
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.28:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.98:1

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