Soft Denim Fold

#273db4

Notes

Soft Denim Fold (#273DB4) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (231°, 64%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#273db4

RGB

rgb(39, 61, 180)

HSL

hsl(231, 64%, 43%)