Plush Denim Thread

#2724cc

Notes

Plush Denim Thread (#2724CC) is a true blue with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (241°, 70%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#2724cc

RGB

rgb(39, 36, 204)

HSL

hsl(241, 70%, 47%)