Vivid Plum Rush

#270221

Notes

Vivid Plum Rush (#270221) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (310°, 90%, 8%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#270221

RGB

rgb(39, 2, 33)

HSL

hsl(310, 90%, 8%)