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Buttoned Tideway

#267da8
Notes

Buttoned Tideway (#267DA8) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (200°, 63%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#267da8
RGB
rgb(38, 125, 168)
HSL
hsl(200, 63%, 40%)
HWB
hwb(200 15% 34%)
OKLCH
oklch(55.9% 0.104 235.0)
HSV
hsv(200, 77%, 66%)
LAB
lab(49.38% -10.43 -30.15)
LCH
lch(49.38% 31.90 250.92)
CMYK
cmyk(77%, 26%, 0%, 34%)

Etymology

Buttoned
adjective

Old French bouton, button — past-participle of button. As a color modifier, buttoned implies a clear-and-fastened-and-formal quality, the crisp color of Edwardian-period formal-attire fully-fastened-and-formally-dressed gentleman's-attire. Sits at the crisp-and-finished end of the grid, parallel to trim and pressed in usage.

Tideway
noun

A tidal river channel — particularly the tidal Thames between London Bridge and Teddington Lock, the historical Tideway of London's Thames-side commerce. Tideway color refers to mid-tide Thames at Greenwich on a clear day: a soft, slightly cool deep blue-green with the optical complexity of tidal-mixed brackish water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#267da8
Original
#687caa
Protanopia
#5770a7
Deuteranopia
#00888c
Tritanopia
#6e6e6e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.58:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.58:1

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