Vivid Shade Turquoise

From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.

Old English sceadu, shadow-or-shelter. As a color modifier, shade implies a sheltered-and-cool-and-shadowed quality, the visual register of Tuscan-cypress-and-Provençal-plane-tree-shade hand-sheltered-and-cool-and-shadowed Tuscan-cypress-and-Provençal-plane-tree-and-English-yew shaded-and-sheltered-and-cool surfaces under Tuscan-cypress-and-Provençal-plane-tree-and-English-yew dappled-and-cool-and-filtered afternoon-light. Sits at the modifier-and-mood end of the grid, parallel to shadow and gloam in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.