colors
Back to gallery

Imperial Holly

#24a01d
Notes

Imperial Holly (#24A01D) is a true green with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (117°, 69%, 37%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#24a01d
RGB
rgb(36, 160, 29)
HSL
hsl(117, 69%, 37%)
HWB
hwb(117 11% 37%)
OKLCH
oklch(61.7% 0.194 142.3)
HSV
hsv(117, 82%, 63%)
LAB
lab(57.66% -56.49 53.56)
LCH
lch(57.66% 77.84 136.53)
CMYK
cmyk(78%, 0%, 82%, 37%)

Etymology

Imperial
adjective

From the Latin imperialis, of the empire — applied to color since the medieval period for the hues reserved for sovereigns and empires: imperial purple of Tyrian dye, imperial yellow of Ming-dynasty porcelain. As a modifier, imperial implies saturation combined with the institutional weight of a color owned by a court. Sits in the bold-and-deep corner, alongside royal.

Holly
noun

Ilex aquifolium, the European holly — glossy-leaved evergreen with the spike-bordered foliage and red drupes that became the unifying decoration of Christian winter ritual. The color refers to a healthy holly leaf in midwinter: a deep, glossy green with the high specular shine of waxy cuticle. Darker than fern, cooler than spruce, with the seasonal weight of carols and Druidic predecessors.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#24a01d
Original
#a49000
Protanopia
#96872e
Deuteranopia
#009b88
Tritanopia
#7c7c7c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.43:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.12:1

Related Colors

Canvas