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Strong Ivy

#24990b
Notes

Strong Ivy (#24990B) is a deep green with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (109°, 87%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#24990b
RGB
rgb(36, 153, 11)
HSL
hsl(109, 87%, 32%)
HWB
hwb(109 4% 40%)
OKLCH
oklch(59.6% 0.193 141.2)
HSV
hsv(109, 93%, 60%)
LAB
lab(55.26% -55.07 55.56)
LCH
lch(55.26% 78.23 134.75)
CMYK
cmyk(76%, 0%, 93%, 40%)

Etymology

Strong
adjective

Old English strang, firm, vigorous — applied to color since the sixteenth century. Strong red, strong tea: a color at full strength is the maximum saturation the medium can produce. Sits at the saturated mid corner of the grid, parallel to bold in usage but slightly more focused on pigment density than on assertion.

Ivy
noun

The genus Hedera, the evergreen climbing vines of European woodland — English ivy, Algerian ivy, Persian ivy — colonizers of stone walls, oak trunks, and any abandoned masonry. The color refers to mature ivy leaves on a south-facing wall: a deep, glossy green with the high specular shine of waxy cuticle. Darker than spinach, cooler than holly, with the architectural association of a plant that wraps human structures back into landscape.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#24990b
Original
#9d8a00
Protanopia
#908123
Deuteranopia
#009481
Tritanopia
#767676
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.73:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.64:1

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