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Direct Cancún

#247431
Notes

Direct Cancún (#247431) is a deep green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (130°, 53%, 30%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#247431
RGB
rgb(36, 116, 49)
HSL
hsl(130, 53%, 30%)
HWB
hwb(130 14% 55%)
OKLCH
oklch(49.5% 0.127 146.1)
HSV
hsv(130, 69%, 45%)
LAB
lab(42.89% -39.14 29.76)
LCH
lch(42.89% 49.17 142.75)
CMYK
cmyk(69%, 0%, 58%, 55%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Cancún
noun

The Mexican Yucatán resort city — and the saturated blue-green of Cancún's Caribbean beach water at Playa Delfines. Cancún refers to the lagoon water at midday: a saturated, slightly cool deep blue-green with the optical clarity of warm Caribbean water filtered through fine quartz sand.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#247431
Original
#76692b
Protanopia
#6c6336
Deuteranopia
#0b7165
Tritanopia
#5e5e5e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.81:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.62:1

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