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True Indigotin

#243e9d
Notes

True Indigotin (#243E9D) is a true blue with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (227°, 63%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#243e9d
RGB
rgb(36, 62, 157)
HSL
hsl(227, 63%, 38%)
HWB
hwb(227 14% 38%)
OKLCH
oklch(40.7% 0.158 267.2)
HSV
hsv(227, 77%, 62%)
LAB
lab(30.04% 25.43 -54.48)
LCH
lch(30.04% 60.12 295.02)
CMYK
cmyk(77%, 61%, 0%, 38%)

Etymology

True
adjective

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Indigotin
noun

The chemical name for the indigo molecule (C₁₆H₁₀N₂O₂) — extracted from Indigofera dye plants and chemically synthesized industrially since 1897 (BASF's process). Indigotin names the pure pigment distinct from the unpurified plant-dye indigo. The color refers to fresh indigotin-dyed cotton: a saturated, slightly cool deep blue.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#243e9d
Original
#004da0
Protanopia
#00419b
Deuteranopia
#005667
Tritanopia
#3f3f3f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.33:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.25:1

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