Denim Beacon

#240bcb

Notes

Denim Beacon (#240BCB) is a true blue with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (248°, 90%, 42%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#240bcb

RGB

rgb(36, 11, 203)

HSL

hsl(248, 90%, 42%)