Rich Plum Velvet

#240a1b

Notes

Rich Plum Velvet (#240A1B) is a deep magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (321°, 57%, 9%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#240a1b

RGB

rgb(36, 10, 27)

HSL

hsl(321, 57%, 9%)