Soft Eggplant Bloom

#240727

Notes

Soft Eggplant Bloom (#240727) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (294°, 70%, 9%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#240727

RGB

rgb(36, 7, 39)

HSL

hsl(294, 70%, 9%)