Vivid Eggplant Nova

#230122

Notes

Vivid Eggplant Nova (#230122) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (302°, 94%, 7%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#230122

RGB

rgb(35, 1, 34)

HSL

hsl(302, 94%, 7%)