True Tyr Denim

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Old Norse Týr, one-handed-god-of-justice-and-war. As a color modifier, tyr implies a one-handed-god-and-Fenrir-binding-and-justice quality, the visual register of Norse-Tyr-and-Fenrir-binding hand-one-handed-god-and-Fenrir-binding-and-justice Norse-Tyr-and-Fenrir-binding-and-Tiwaz-rune tyr-and-one-handed-god-and-Fenrir-binding surfaces under Norse-Tyr-and-Fenrir-binding-and-Tiwaz-rune Asgard-pantheon-and-Tiwaz-rune-stone justice-and-binding-light. Sits at the modifier-and-myth end of the grid, parallel to thor and odin in usage.

The diagonal-twill cotton fabric originally woven in Nîmes, France — serge de Nîmes, contracted to denim — and dyed with indigo since at least the eighteenth century. The color refers to a worn but un-faded pair of raw denim jeans: a saturated, slightly muted blue with the matte finish of cotton fiber that has absorbed dye through generations of weft and warp. Cooler than royal, warmer than navy.