Bright Merlot Kinetic

#180401

Notes

Bright Merlot Kinetic (#180401) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (8°, 92%, 5%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#180401

RGB

rgb(24, 4, 1)

HSL

hsl(8, 92%, 5%)