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Lush Blueprint

#0d64bc
Notes

Lush Blueprint (#0D64BC) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (210°, 87%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#0d64bc
RGB
rgb(13, 100, 188)
HSL
hsl(210, 87%, 39%)
HWB
hwb(210 5% 26%)
OKLCH
oklch(50.7% 0.157 254.5)
HSV
hsv(210, 93%, 74%)
LAB
lab(42.50% 10.60 -52.72)
LCH
lch(42.50% 53.78 281.37)
CMYK
cmyk(93%, 47%, 0%, 26%)

Etymology

Lush
adjective

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Blueprint
noun

The cyanotype reproduction process — invented by John Herschel in 1842 — used for architectural and engineering drawings until digital reproduction replaced it in the late twentieth century. Blueprint color refers to a fresh cyanotype print: a saturated, slightly cool deep blue with the matte finish of iron-cyanide-on-paper.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#0d64bc
Original
#326cbf
Protanopia
#005dba
Deuteranopia
#007987
Tritanopia
#585858
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.89:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.57:1

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