Flashing Azure Bloom

#0c77b0

Notes

Flashing Azure Bloom (#0C77B0) is a true azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (201°, 87%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#0c77b0

RGB

rgb(12, 119, 176)

HSL

hsl(201, 87%, 37%)