Bright Azure Charge

#0b72bc

Notes

Bright Azure Charge (#0B72BC) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (205°, 89%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#0b72bc

RGB

rgb(11, 114, 188)

HSL

hsl(205, 89%, 39%)