Princely Atacama
Princely Atacama (#0A409D) is a deep azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (218°, 88%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin prīnceps, first / chief — adjectival suffix -ly. As a color modifier, princely implies a saturated-and-royal-secondary quality, the deep-rich color of European crown-prince coronet-and-livery vestment. Sits at the bold-and-aristocratic end of the grid, parallel to lordly and regal in usage.
The Chilean Atacama Desert — and the saturated deep blue of Atacaman lakes (Laguna Verde, Laguna Miscanti) at high altitude in the Andean Altiplano. Atacama refers to Laguna Miscanti at midday: a saturated, slightly cool deep blue with the optical depth of high-altitude desert lake water.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.