Primary Vantablack
Primary Vantablack (#0A031F) is a deep indigo with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (255°, 82%, 7%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin prīmārius, first — adjectival suffix -ary, derived from prīmus (first). As a color modifier, primary implies a neutral-and-foundational-and-base-color quality where the hue carries the visual register of Bauhaus-and-Mondrian-De-Stijl foundational-primary-color theoretical-color-system. Sits at the neutral-and-foundational end of the grid, parallel to primal and foundational in usage.
A carbon-nanotube coating developed by the British company Surrey NanoSystems — claimed to absorb 99.965% of incident visible light, the blackest material commercially available. The color refers to a Vantablack-coated surface in studio lighting: a near-perfect light absorber that reads as a flat hole rather than an object. Cooler than ink, deeper than velvet, with the surveillance-and-art-world weight of a substance Anish Kapoor reserved for himself.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.