Bright Azure Beam

#097bb3

Notes

Bright Azure Beam (#097BB3) is a true azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (200°, 90%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#097bb3

RGB

rgb(9, 123, 179)

HSL

hsl(200, 90%, 37%)