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Earnest Benitoite

#0969bd
Notes

Earnest Benitoite (#0969BD) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (208°, 91%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#0969bd
RGB
rgb(9, 105, 189)
HSL
hsl(208, 91%, 39%)
HWB
hwb(208 4% 26%)
OKLCH
oklch(51.9% 0.153 252.5)
HSV
hsv(208, 95%, 74%)
LAB
lab(43.99% 7.63 -50.91)
LCH
lch(43.99% 51.48 278.52)
CMYK
cmyk(95%, 44%, 0%, 26%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Benitoite
noun

A barium-titanium silicate gem — California's official state gem, mined from a single small deposit in San Benito County (the source of its name). The color refers to a faceted California benitoite: a saturated, slightly cool deep blue with the gem's signature high dispersion (more than diamond) and internal fire.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#0969bd
Original
#3c70c0
Protanopia
#1361bb
Deuteranopia
#007d8a
Tritanopia
#5b5b5b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.57:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.77:1

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