Bold Midnight Zing

#090174

Notes

Bold Midnight Zing (#090174) is a deep blue with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (244°, 98%, 23%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#090174

RGB

rgb(9, 1, 116)

HSL

hsl(244, 98%, 23%)