Denim Surge

#072bf2

Notes

Denim Surge (#072BF2) is a true blue with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (231°, 94%, 49%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#072bf2

RGB

rgb(7, 43, 242)

HSL

hsl(231, 94%, 49%)