Tidy Kashmir
Tidy Kashmir (#03579A) is a deep azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (207°, 96%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English tidig, timely — drifted in modern English to mean neat, orderly. Used as a color modifier for hues that read as composed and unfussy. Tidy beige, tidy gray: moderate saturation combined with optical neatness. Sits at the crisp-bucket alongside plain and modest.
The northwestern Indian-Pakistani Himalayan region — and the saturated deep blue of Kashmir sapphires (the world's most prized sapphire variety, mined in the Padar valley). Kashmir color refers to a faceted Kashmir sapphire: a saturated, slightly violet-shifted deep blue with the gem's signature internal velvet.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.