Vivid Cobalt Zing

#031a9b

Notes

Vivid Cobalt Zing (#031A9B) is a deep blue with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (231°, 96%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#031a9b

RGB

rgb(3, 26, 155)

HSL

hsl(231, 96%, 31%)