Vivid Navy Rush

#014b70

Notes

Vivid Navy Rush (#014B70) is a deep azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (200°, 98%, 22%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#014b70

RGB

rgb(1, 75, 112)

HSL

hsl(200, 98%, 22%)