Bright Azure Prism

#0040ad

Notes

Bright Azure Prism (#0040AD) is a deep azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (218°, 100%, 34%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#0040ad

RGB

rgb(0, 64, 173)

HSL

hsl(218, 100%, 34%)