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Bountiful Rhine

#0040a0
Notes

Bountiful Rhine (#0040A0) is a deep azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (216°, 100%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#0040a0
RGB
rgb(0, 64, 160)
HSL
hsl(216, 100%, 31%)
HWB
hwb(216 0% 37%)
OKLCH
oklch(40.4% 0.166 260.2)
HSV
hsv(216, 100%, 63%)
LAB
lab(29.92% 22.79 -56.54)
LCH
lch(29.92% 60.95 291.95)
CMYK
cmyk(100%, 60%, 0%, 37%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Rhine
noun

The Rhine River — Europe's third-longest, flowing from the Swiss Alps to the Dutch North Sea. Rhine color refers to mid-depth Rhine River water at Lorelei on the Mittelrhein: a saturated, slightly cool deep blue with the optical depth of Alpine-glacier-fed European river water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#0040a0
Original
#004da3
Protanopia
#00409e
Deuteranopia
#005969
Tritanopia
#393939
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.37:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.24:1

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