Alice Blue

#f0f8ff

Notes

Alice Blue (#F0F8FF) is a soft azure with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (208°, 100%, 97%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel. The pale blue of a gown worn by Alice Roosevelt Longworth, daughter of Theodore Roosevelt, at her father's 1902 White House reception. Spawned a popular song, a color, and a fashion craze.

HEX

#f0f8ff

RGB

rgb(240, 248, 255)

HSL

hsl(208, 100%, 97%)